Feb 28, 2018
By Viacom Staff
Advertisers benefit from precision at scale within the premium context of television.
Marketers have been increasing their digital marketing spend thanks to the targeting capabilities. But, data-driven TV challenges the notion that digital is the only way to reach advanced audience segments. Powered by new connections between custom audience definitions and TV-viewing data, data-driven TV makes it possible for advertisers to identify the right audience at a scale that no other platform can offer.