Sep 24, 2019
By Kelby Clark
The ad-supported streaming service delivers a new curated channel that’s all Advertising Week, all the time.
The streaming wars and what they mean for marketers is one of the primary topics of discussion at this year’s Advertising Week—which makes Pluto TV’s Advertising Week channel a very appropriate distraction during the inevitable waiting time between panels and parties.
On Monday, the free streaming service debuted a curated Advertising Week channel—channel 295—that’s programmed with event keynotes from industry leaders, exclusive interviews, and panel discussion highlights for the event’s nearly 100,000 attendees and Pluto TV’s more than 18 million monthly users. On-the-ground Pluto TV ambassadors will be walking the floor of AMC Lincoln Center and the channel will play on screens during Brand Innovators events at Viacom during the week. The channel will remain available on the Pluto TV platform through October 6.
The Advertising Week pop-up channel showcases Pluto TV’s ability to create custom channels, a feature that’s appealing to advertisers and publishers who want to reach fragmented and niche audiences. It’s also an example of the versatility of streaming TV, which can be programmed for optimal utility without the restrictions of traditional linear networks.
From idea to execution, the channel—which was created in partnership with Advertising Week—took about two weeks to develop and program. It marks is the first time a channel was created specifically for an on-stage event such as Advertising Week. The feed includes exclusive interviews with Pluto TV executives Harold Morgenstern, head of national sales, and Rich Calacci, chief revenue officer, and a library of past keynotes. The channel will also be refreshed daily with content from the previous day of Advertising Week.