Jun 26, 2021
By Nicole Bitette
The President and Chief Advertising Revenue Officer for ViacomCBS Domestic Advertising Sales breaks down the company’s content offerings, ViacomCBS EyeQ, and what makes ViacomCBS a must-have buy.
ViacomCBS is home to the widest scope of entertainment, with something for everyone. From broadcast to cable, across digital and social, the company is one of the largest multi-platform programmers. But what truly sets the company’s ad sales organization apart are the people who make it all happen.
“The people that are representing and selling ViacomCBS are all experts,” says Jo Ann Ross, president and chief advertising revenue officer for ViacomCBS domestic advertising sales. “They know their lanes and they know outside them, too. Without the incredible team that makes up ViacomCBS ad sales, we couldn’t sell our impressive slate of content and advertising offerings.”
We spoke to Ross about the people who are out there selling ViacomCBS, as well as the company’s iconic content and our unique and bespoke approach to ad campaigns.
Check out what Ross had to say in the video and Q&A below: