Mar 22, 2021
By Nicole Bitette
ViacomCBS EyeQ gives advertisers one simple solution to reach a unified, cross-product digital video ecosystem, plus custom creative campaigns and unique integrations across social.
ViacomCBS has one of the biggest content offerings in media today. With content spanning every demographic and genre, the company’s combined portfolio reaches consumers of all ages, from preschoolers to those over 65—and everyone in between.
Now, advertisers have one simple, effective solution to connect their brands with these consumers at scale. EyeQ is ViacomCBS’ integrated suite of streaming and creative ad solutions, helping buyers reach audiences through premium, brand-safe digital video, with significant incremental reach to linear, as well as creative, and social.
“Viewing behavior is changing,” says John Halley, COO, advertising revenue & EVP, advanced marketing solutions, ViacomCBS. “EyeQ provides advertisers the opportunity to capitalize on the consumer migration to streaming. It’s a bridge to reach audiences that have become difficult to access through linear investments, who are watching less of the traditional platform and spending more time with OTT delivered video or social platforms.”
With 70M full episode monthly unique viewers, ViacomCBS EyeQ’s scale rivals that of any offering of its type in the market, according to Halley.
Qualifying EyeQ’s audience around full episode viewing is an important part of the EyeQ story. Halley says: “These are higher engaged viewers more attuned to absorbing a crisply articulated marketing message.”
“Premium advertising supply is actually quite constrained. Typically, you see quality without scale, or scale without quality,” says Halley. “Consumer engagement is a scarce resource. And that is what ViacomCBS EyeQ delivers at scale for advertisers trying to generate brand awareness.”
Here’s a breakdown:
ViacomCBS EyeQ Video is the anchor of ViacomCBS EyeQ, a connected ecosystem of our digital video offerings across all distribution outlets at all price points and across our leading brands and platforms, including Paramount+, Pluto, CBS, CBSN, CBS Sports HQ, CMT, Comedy Central, MTV, Nick, VH1, Paramount Network and ET Live. One access point for advertising partners to ViacomCBS’ 60 million monthly full-episode viewers.
ViacomCBS EyeQ Creative provides advertising partners with branded programming, influence, and live events. This combination of capabilities breaks the constraints of standard ad placements.
ViacomCBS EyeQ Social combines TV favorites, youth-focused originals, and share-worthy content to our partners across social.
Averaging 137 million monthly unique viewers on Facebook and YouTube alone, ViacomCBS reaches half of all Americans across leading social platforms. The company also regularly ranks first among media companies in key metrics including subscribers (1.9 billion), monthly views (7.9 billion), and monthly engagements (201 million).