Jan 06, 2020
“The living room is effectively anywhere,” says ViacomCBS futurist Ted Schilowitz.
On Sunday, ViacomCBS partnered with advanced technologies company ACCESS and electric vehicle manufacturer BYTON to showcase the in-car experience of the future. Visitors to CES 2020, which runs from Tuesday, Jan. 7 to Friday, Jan. 10 in Las Vegas, can drop in on a demonstration booth highlighting the new M-Byte premium electric vehicle from BYTON, which includes a 48-inch screen that will provide in-car entertainment experiences for passengers. The display will feature ViacomCBS content to showcase how the ACCESS Twine4Car ecosystem can distribute content across the built-in screen and passengers’ mobile devices.
The ACCESS partnership, which builds on earlier agreements to deliver ViacomCBS’ content to vehicle passengers, is part of ViacomCBS’ long-term expansion onto platforms beyond television.
On-demand in-car entertainment and other once-remote-seeming, on-the-go fantasies are part of what Paramount Pictures Futurist-in-Residence Ted Schilowitz calls the “expanding living room,” a no-couch-required entertainment zone in which consumers need nothing more than a connected screen. Part of Schilowitz’s job is to figure out which previously inaccessible zones will open up next, and devise ways for ViacomCBS to maximize its potential. In a conversation prior to Sunday’s launch event, Schilowitz offered his perspective on the ACCESS and BYTON partnerships and what they mean both for ViacomCBS, and the entertainment industry at large.
Here are Schilowitz’s seven takeaways: