Aug 16, 2019
By Kelby Clark
The product, operations, and sales executives behind Viacom Vantage.
The members of Viacom's Vantage team are at the forefront of the reinvention of the television business—where data plus new forms of media have created entirely new opportunities for marketers to reach consumers.
They are responsible for building, selling, and delivering the Vantage product as an essential part of Viacom’s larger Advanced Marketing Solutions (AMS) division. It's a fast-growing segment of the overall ad sales organization that drove the domestic ad sales revenue last quarter with an 84% increase in revenue YOY and is expected to nearly double in fiscal 19, which would make it nearly 20% of total domestic ad sales revenue.
Viacom was one of the first television publishers to sell ads based on advanced data when the Vantage platform launched in 2015. The client-focused team has a first-mover advantage as a leader in a space that’s expected to grow to $3.3 billion by 2020—a 343% increase from 2016.
The team is comprised of professionals with a diverse set of skills—from data junkies to product experts, many of whom come from outside of the television industry—who each have a slightly different perspective on what drives them in their day-to-day work.