Feb 20, 2019
By Tara Weiss
The new slate of programming includes reboots of favorites and content for today’s tech-savvy kids.
When Nickelodeon President Brian Robbins took the stage at the Viacom’s Spark panel for employees, one of the things he wanted to make perfectly clear is that the newly-installed leadership team is not comprised of executives—they’re creatives, just like the staffers who make the brand’s shows.
“I wanted to identify makers,” said Robbins. Since taking the helm at Nick last October, he has selected Shauna Phelan to be head of live-action scripted shows, Ramsey Naito to be head of animation production and development, Rob Bagshaw to be head of unscripted content, and Paul DeBenedittis to of programming and content strategy. “I knew if we could build a team like that, we could win. There’s a big difference between talking about making things and knowing how to.”
Robbins has been tasked with revitalizing the network’s programming and bringing content to a generation of viewers accustomed to watching it on various devices. To achieve that, Robbins introduced his leadership team—all of whom have either worked full-time at Nickelodeon previously or on its projects—and he unveiled a strategy that includes a commitment to diversity and programming that’s conducive to family viewing and gives kids the ability to watch on a range of platforms and devices.
"We’ve all been talking about taking risks and not getting bogged down in bureaucracy. That is inspiring to the creative process."
EVP of Animation Production and Development at Nickelodeon
"Music is such a big part of kids’ lives, we have to be in the music space. It’s a way for us to have our own incubator for musical talent but at the core is a great musical show."
President of Nickelodeon Group