Feb 12, 2020
By Nicole Bitette
Reviving popular IP—from ‘Punk’d’ to ‘How To Lose A Guy in 10 Days’—for a short-form audience.
Earlier this month, ViacomCBS announced that MTV would reboot the popular prank show Punk’d with a new host, Chance the Rapper. But unlike its revival of Jersey Shore or The Hills, the new Punk’d won’t air on MTV. Instead, it’ll make its debut on Quibi, the made-for-mobile content platform that launches on April 6.
Punk’d will be joined by other programs produced by ViacomCBS brands, including Comedy Central’s Reno 911, CBS News’ 60 in 6, Awesomeness' One Night Forever, and Paramount Television Studios’ Varsity Blues. Nickelodeon also licensed its Legends of the Hidden Temple game show, which will be reimagined for an adult audience.
The efforts reflect ViacomCBS’ commitment to finding new audiences for its iconic IP by producing and licensing content for external platforms. For example, Paramount Pictures announced last year that it licensed Beverly Hills Cop to Netflix while Viacom Digital Studios and MTV created a top YouTube channel with Wild ‘N Out.
Chris McCarthy, president of entertainment and youth brands for ViacomCBS, says the Quibi deal “builds on MTV’s strategy of reinventing our iconic shows to reach new audiences on pioneering new platforms.”