Sep 29, 2020
By Kelby Clark
Produced by MTV Beats, the album release celebrates two years since the repeal of a law that criminalized homosexuality in the country.
There’s a love song for almost every occasion: a first love, a breakup, a long-distance relationship. But, these songs are nearly always about a boy and a girl. MTV Beats wants to change that.
Earlier this month, MTV Beats, MTV India’s 24-hour Hindi music channel, released the first song off the country’s first-ever gender atypical album Love Duet, which is inclusive of love between people other than a male and female. The release marked the two-year anniversary of India’s Supreme Court decision to strike down a centuries-old law that made homosexuality a crime. While the September 2018 ruling decriminalized homosexuality, there was still more work to be done to increase national acceptance of the LGBTQ+ community—which is where MTV Beats put its focus.
“Most songs are boys serenading girls or the other way around with no diverse representation visually in music videos and emotionally in song lyrics,” explains Viacom18’s Head of Marketing for Youth, Music, and English Entertainment Navin Shenoy. “At the same time, music, like all media, is a huge part of daily life. It’s long past time that the music industry evolved to amplify and incorporate songs about all kinds of love and romance.”
"It’s long past time that the music industry evolved to amplify and incorporate songs about all kinds of love and romance."
Head of Marketing for Youth, Music, and English Entertainment at Viacom18