Apr 25, 2019
By Kelby Clark
A look ahead at the technologies and trends to anticipate.
Heading into Social Media Week 2019, industry leaders are looking for answers to more important questions than how to make content go viral.
The global theme of the 11th annual conference is “Stories: With Great Influence Comes Great Responsibility.” Speakers and attendees will dive into our shrinking attention spans, explore how AI and other new technologies will influence digital content, as well as the need to be more fact-based and truthful in the content we share online to discover how to better use the power of the medium for good.
Viacom spoke with eight panelists to learn the trends and insights they will be listening for (and presenting) during next week’s event.
"It will be awesome to see how brands are digging into the idea of impacting a customer on a human level."
Chief Experience and Marketing Officer at Sprinklr
"How are clever creators finding new ways to earn the attention of their target audiences?"
VP of Social Media and Digital Video at BET
"It will be interesting to see how brands will balance the dichotomy between personalization and data privacy."
CEO at Emogi
"I love seeing what's driving these communities and how brands can better listen to, connect with, and understand these valuable audiences."
Head of Marketing, Data, and Enterprise Solutions at Twitter
"Enabling communities is such a powerful way to build culture."
VP of Culture and Creative Insights at Viacom
"Video has begun to shape storytelling in the social landscape, specifically on Facebook, Instagram, and YouTube."
Co-Founder and Chief Video Officer at Animoto
"Brands today need to be close to culture and find more ways to connect to their consumer to stand out in a sea of sameness."
CMO at Viacom Velocity
"I will be talking about purpose—specifically, why it matters and how to get it right."
Director at DoSomething Strategic