Jan 30, 2019
By Kelby Clark
The partnership means original content and exclusive access for next-gen football fans.
This week, the number-one entertainment brand for kids and America's most popular sports league are teaming up to bring action and excitement to the gridiron.
In partnership with the National Football League, Nickelodeon talent and creatives will be in Atlanta for the Super Bowl LIII festivities, creating original on-air programming — like a special Double Dare at Super Bowl episode — and covering the events leading up to the big game.
“We are engaged in a collaborative partnership with the NFL,” says Laura Lundgren, SVP of marketing for the Nick Experience team. "It's a unique partnership that provides us access. The league gives us a lot of flexibility in terms of creative storytelling and the freedom to have fun."
The experiential activities mark Nick’s eighth year of partnering with the NFL, which first began with a content collaboration on NFL RUSH ZONE in 2010. For the 2019 Super Bowl, the brand anticipates more content and more visibility, which mean more opportunities to entertain, engage, and get in front of a new generation of sports fans.