Aug 14, 2019
By Kelby Clark
“Missy is and has always been the ultimate creative visionary.”
The last time Missy Elliott appeared on the MTV VMAs stage, it was 2006 and she was clad in a now-iconic black blow-up jumpsuit from “The Rain” music video. When she returns to the award show stage this year, she’ll be accepting the Michael Jackson Video Vanguard Award, which signifies a lifetime of dedication and achievement in the music business.
The honor is a testament both to the longevity of her career and her status as an icon who’s continually redefined the limits of what music videos could and should look like. A genre-bending, boundary-breaking artist, Elliott paved the way for some of today’s most innovative artists, from Ariana Grande to Lizzo, Rich the Kid, Ari Lennox, Billie Eilish, and Solange, among many others. The timing is a testament to the passion of her fans and MTV’s ability to connect with young audiences.
“I'm a firm believer that timing is everything and this is the year of Missy Elliott,” says Amani Duncan, SVP for music at MTV, who supports the brand’s music industry relationships through artist-driven initiatives and oversees specific music content creation and initiatives in the U.S. “She’s the type of artist that you want to stand up on the VMA stage and receive the Video Vanguard Award.”
"We need to be not only music-first in our thinking and in our actions, but also fan-first."
SVP for music at MTV