Mar 26, 2020
How MTV News is helping young adults navigate this new normal together.
As COVID-19 spreads across the globe, hospitalizing thousands and compelling governments to issue stay-at-home and social-distancing mandates, MTV News is tailoring content to meet the special concerns of its young audiences.
The news operation isn’t focused on informing young people about what COVID-19 is or how they should combat it since Gen Z is already in-the-know and plugged in to what’s happening in the world. In fact, 53% of 13-25 year olds agree that they “have a deep understanding of important social and political issues,” according to ViacomCBS’ Global Consumer Insights 2019 “Power in Progress” study. Instead, MTV News wants to be a resource for its audience and create a safe space to address and listen to their particular concerns. They are creating content both on the MTV News site, and on social media, with correspondents reporting from their homes.
“We see young people leading the conversation in so many ways, from the journalists and voices we’re highlighting on MTVNews.com, to the incredibly inventive ways they’re educating others on platforms like TikTok. We owe our audience meaningful coverage on COVID-19, and as we always do, we continue to reflect their perspective and their impact to the larger cultural landscape,” says Terron Moore, vp, editorial director for MTV News.
"There are so many different factors that young people are navigating right now."
MTV News Director of Social Impact