Mar 23, 2020
By Nicole Bitette
‘Sonic The Hedgehog’ goes on-demand early and ‘The Daily Social Distancing Show with Trevor Noah’ moves from digital to linear.
The coronavirus has caused a radical shift in how—and how much—content is consumed around the globe. With millions of people forgoing typical social activities, there’s been an increased demand for options that can offer on-demand information and entertainment. Behind the camera, news crews are working amid unprecedented conditions to deliver constant updates, and late night shows known for slick in-studio productions are now finding creative ways to give fans daily boosts.
With this in mind, ViacomCBS brands have taken new approaches to support their fans during the global pandemic. The Daily Show With Trevor Noah has been doing segments from the host’s couch while Stephen Colbert delivered his monologue from the bathtub. Amidst the shuttering of movie theaters, Paramount Pictures announced that it will digitally release Sonic The Hedgehog on March 31, just 45 days since its theater launch.
ViacomCBS also partnered with the Ad Council and the U.S. government on the #AloneTogether PSA campaign that encourages social distancing via linear television spots and via paid social media. Talent from across the brand portfolio, including Trevor Noah and David Spade, as well as accounts from shows like Siesta Key and Lip Sync Battle, participated in the campaign.
Here’s a look at how the brands at ViacomCBS are finding creative ways to keep audiences entertained and informed: