Jul 27, 2020
By Kelby Clark
"We have preached for decades that our audience's voice matters, and we really just want to help them use it.”
Since late last year, MTV News and Logo have been working together to create and distribute each other’s editorial, video, and social content. The partnership was conceived for the sake of efficiency and collaboration, but events over the last few months have reinforced why the brands work so well together.
“We're in a very specific time across culture and entertainment. Whether we’re covering protests or covering Pride Month, we’re showing how important our brand power is,” explains Terron Moore, VP and editorial director of MTV News and Logo. “MTV and Logo, in their own ways, both have legacies with audiences that aren't always considered, including young people and LGBTQ+ communities. Both brands share good instincts when speaking to our audiences … When we join and initiate conversations, we do so with respect and we put everything in the right context.”
"Our team really is a reflection of the world, and I think that shows in the content that we create."
Social Media Manager at MTV News