Social media is a means of connecting now more than ever. As COVID-19 cases continue to rise in multiple countries, including the United States, users are tapping apps like TikTok and Instagram to expose instances of racism and raise funds for nonprofits.
Instagram pages “ChangeTheMuseum” and “BlackAt” use the power of social media to urge change in industries and institutions mired in racism debates. More than a dozen Instagram accounts that slap names onto images of seemingly random objects like “What Image Are You” and “What Frog Are You” recently cropped up on the platform, garnering thousands of followers and raising money for The Okra Project and Children of The Night, among other organizations.
Brands are also using TikTok’s enormous influence to reach a new generation of consumers. The clean-beauty brand Kosas tapped into the Stepchickens cult on TikTok to boost its brand recognition. Here’s a look at what’s going on in culture this week:
1. Banning TikTok in America would be harder than President Trump makes it sound. Here’s an explainer.
2. Jason Derulo claims to make more than $75,000 per TikTok video. Let that sink in.
3. Activists are using social media for good. College students are using Instagram to reveal racism on college campuses by sharing their personal encounters via the “BlackAt” account template. The “BlackAt” accounts have spread to other industries, including CrossFit. The Instagram account “Change The Museum” is collecting stories of discrimination in the art world to pressure museums to make changes. The account has more than 20,000 followers.