Nov 19, 2018
MTV, Comedy Central win gold for excellence in entertainment marketing
Comedy Central nabbed two grand category wins for its the Daily Show Presents the Donald J Trump Presidential Twitter Library at last Thursday’s Clio Entertainment Awards in Los Angeles. They were among the 16 total awards that Viacom earned across five brands at the annual show honoring the best in entertainment marketing. Comedy Central led with seven total honors, followed by MTV with four. VH1, Nickelodeon and Paramount Pictures also earned honors.
Viacom earned 50 Clio Entertainment nominations. Here’s the full list of Viacom’s 2018 winners:
GRAND WINNERS (2)
The Daily Show Presents the Donald J Trump Presidential Twitter Library - COMEDY CENTRAL
Entrant Company: 23 Stories x Conde Nast
Medium: Television/Streaming: Innovation
The Daily Show Presents the Donald J Trump Presidential Twitter Library - COMEDY CENTRAL
Entrant Company: 23 Stories x Conde Nast
Medium: Television/Streaming: Out of Home
Category: Takeover
GOLD WINNERS (3)
MTV Mood Swing - MTV
Entrant Company: MTV International
Medium: Television/Streaming: Brand Identity
Category: Network/Series Identity
The Foley Artist - COMEDY CENTRAL
Medium: Television/Streaming: Original Content
Category: Branded Entertainment and Content
Comedy Central Hood Adjacent Trailer - COMEDY CENTRAL
Medium: Television/Streaming: Trailer
Category: Comedy
SILVER WINNERS (8)
Jersey Shore Family Vacation – Fist Pump Counter Website - MTV
Medium: Television/Streaming: Digital/Mobile
Category: Website
LIT! Above the Noise - MTV
Medium: Television/Streaming: Social Media
Category: Social Video
Still Spinning – Cadillac & VMAs - MTV
Medium: Television/Streaming: Video Promo Technique
Category: Music
Pitch Perfect 3: Merry Pitchmas from VH1 – VH1
Entrant Company: Viacom Velocity
Medium: Theatrical: Original Content
Category: Branded Entertainment and Content
Uncle Drew: Basketball Grandmas – VH1
Entrant Company: Viacom Velocity
Medium: Theatrical: Original Content
Category: Branded Entertainment and Content
Nickelodeon Kids’ Choice Sports 2018 Screens Up App - NICKELODEON
Medium Television/Streaming: Digital/Mobile
Category: Virtual/Augmented Reality
Handy – Blinded by the Lime - COMEDY CENTRAL
Medium: Television/Streaming: Partnerships & Collaborations
Girls Who Kick Butt, Men Who Take Names – Line Look – PARAMOUNT PICTURES
Entrant Company: Paramount Home Media
Medium: Home Entertainment: Packaging
Category: Box Set, Collection & Complete Series Packaging
BRONZE WINNERS (3)
Corporate Trailer - COMEDY CENTRAL
Medium: Television/Streaming: Trailer
Category: Comedy
Broad City – Life Size Coloring Book Takeover - COMEDY CENTRAL
Medium: Television/Streaming: Out of Home
Category: Takeover
Do Not Touch by Nickelodeon - NICKELODEON
Medium: Television/Streaming: Digital/Mobile
Category: Visual/Augmented Reality