Nov 19, 2018

By Stuart Winchester
MTV, Comedy Central win gold for excellence in entertainment marketing

Comedy Central nabbed two grand category wins for its the Daily Show Presents the Donald J Trump Presidential Twitter Library at last Thursday’s Clio Entertainment Awards in Los Angeles. They were among the 16 total awards that Viacom earned across five brands at the annual show honoring the best in entertainment marketing. Comedy Central led with seven total honors, followed by MTV with four. VH1, Nickelodeon and Paramount Pictures also earned honors.

Viacom earned 50 Clio Entertainment nominations. Here’s the full list of Viacom’s 2018 winners:

GRAND WINNERS (2)

The Daily Show Presents the Donald J Trump Presidential Twitter Library COMEDY CENTRAL

Entrant Company: 23 Stories x Conde Nast

Medium: Television/Streaming: Innovation

 

The Daily Show Presents the Donald J Trump Presidential Twitter Library - COMEDY CENTRAL

Entrant Company: 23 Stories x Conde Nast

Medium: Television/Streaming: Out of Home

Category: Takeover

GOLD WINNERS (3)

MTV Mood Swing - MTV

Entrant Company: MTV International

Medium: Television/Streaming: Brand Identity

Category: Network/Series Identity

 

The Foley Artist - COMEDY CENTRAL

Medium: Television/Streaming: Original Content

Category: Branded Entertainment and Content

 

Comedy Central Hood Adjacent Trailer - COMEDY CENTRAL

Medium: Television/Streaming: Trailer

Category: Comedy

SILVER WINNERS (8)

Jersey Shore Family Vacation – Fist Pump Counter Website - MTV

Medium: Television/Streaming: Digital/Mobile

Category: Website

 

LIT! Above the Noise - MTV

Medium: Television/Streaming: Social Media

Category: Social Video

 

Still Spinning – Cadillac & VMAs - MTV

Medium: Television/Streaming: Video Promo Technique

Category: Music

 

Pitch Perfect 3: Merry Pitchmas from VH1VH1

Entrant Company: Viacom Velocity

Medium: Theatrical: Original Content

Category: Branded Entertainment and Content

 

Uncle Drew: Basketball GrandmasVH1

Entrant Company: Viacom Velocity

Medium: Theatrical: Original Content

Category: Branded Entertainment and Content

 

Nickelodeon Kids’ Choice Sports 2018 Screens Up App - NICKELODEON

Medium Television/Streaming: Digital/Mobile

Category: Virtual/Augmented Reality

 

Handy – Blinded by the Lime - COMEDY CENTRAL

Medium: Television/Streaming: Partnerships & Collaborations

 

Girls Who Kick Butt, Men Who Take Names – Line LookPARAMOUNT PICTURES

Entrant Company: Paramount Home Media

Medium: Home Entertainment: Packaging

Category: Box Set, Collection & Complete Series Packaging

BRONZE WINNERS (3)

Corporate Trailer - COMEDY CENTRAL

Medium: Television/Streaming: Trailer

Category: Comedy

 

Broad City – Life Size Coloring Book Takeover - COMEDY CENTRAL

Medium: Television/Streaming: Out of Home

Category: Takeover

 

Do Not Touch by Nickelodeon - NICKELODEON

Medium: Television/Streaming: Digital/Mobile

Category: Visual/Augmented Reality