Apr 08, 2019
The trade publication on Pluto TV's rise and why AVOD audiences and ad revenues will surge in the year ahead.
Free TV "has emerged as a lucrative and essential component of the industry’s streaming future," writes Jason Lynch in this week's Adweek cover story.
Hinging on Viacom's acquisition of Pluto TV, the article outlines why the current state of television has created a moment of opportunity for the advertising video on demand (AVOD) service. For one, there's a "glut" of subscription-based services—and more to come with Apple, Disney, and AT&T entering the fray over the next year. As well, as the article points out, these services are culling their catalogs of legacy content to make room for original series and films.
What does that mean for consumers? As Lynch points out:
And with cord-cutters and cord-nevers only able to afford subscriptions to a small number of SVOD services, like Netflix and Amazon Prime, AVOD outlets—which now enjoy prominent placement on smart TVs and connected TV devices—have established themselves as a frictionless and free way to expand their viewing options.