Nov 15, 2018
Nobody does content like MTV, said the network’s president in an interview with Bloomberg Television.
This morning, after MTV announced a return of its legendary Spring Break, President Chris McCarthy appeared with Vonnie Quinn on Bloomberg TV to talk about the brand’s resurgence and evolution.
MTV’s growth—marked by a boost in revenue and ratings—has hinged upon a reimagined content plan, as well as a deliberate move into adjacent businesses such as live events (MTV acquired the SnowGlobe Music Festival earlier this week), and MTV Studios, which develops original series for streaming video on demand services and other premium partners. These moves mirror Viacom’s broader efforts to diversify and grow its business.
“Today, we have 19 of the top 25 [unscripted] series, and so we think that regardless of the platform and where it goes, the need for content will not change,” said McCarthy. “And nobody does that like we do.”
McCarthy highlighted four key points during the interview: