ABOUT
COLORS is Viacom18’s flagship brand in India. It launched on July 21, 2008 and offers an entire spectrum of emotions to its viewers.

COLORS is dedicated to promoting cohesive viewing through programs like Tu Aashiqui, Shakti…Astitva Ke Ehsaas Kii, Udann, Ishq Mein Marjawan, Roop Mard Ka Naya Swaroop, Silsila Badalte Rishton Ka, Bepannaah, Naagin, India’s Got Talent, Khatron Ke Khiladi, Bigg Boss, Dance Deewane and Dastaan-e-Mohabbat: Salim Anarkali.

FEATURED SHOWS

FANDOM

India’s favorite Hindi general entertainment channel

24/7

Available 24 hours a day on multiple platforms

APPEAL

Appeals to audiences across demographics, locations and socio-economic backgrounds