"We have everything that people want – from broadcast to cable, plus a huge footprint in digital and social. We have super premium content across every genre for everyone, everywhere."
Jo Ann Ross
President and Chief Advertising Revenue Officer, ViacomCBS Domestic Advertising Sales
At ViacomCBS, we’ve invested in a massive slate of premium content that reaches a diverse audience.
We offer entertainment, sports, news, kids, and exclusive live moments. We’re home to the Grammys, the VMAs, the MTV Movie Awards, the CMT Music Awards, and the NAACP Awards. We’re also home to CBS, America’s most-watched network, and CBS Sports, with partnerships with the NFL, SEC, NCAA, NCAA Tournament, PGA Tour, PGA Championship, The Masters, UEFA Champions League, and UEFA Europa League Seasons. And we’ve got the youngest and most diverse cable network group: MTV, Nickelodeon, VH1, BET, Comedy Central, Paramount, CMT, Smithsonian, Pop, TV Land and Logo.
Through all of today’s challenges, we’re here to make it easy for advertisers. We’ve invested in platforms and capabilities to provide the best solutions.
We are #1 in total reach and #1 in viewership across all key demographics.
We have #1 share of viewing in the U.S. across broadcast and cable in every key demo including kids, adults, and diverse audiences. In addition to the broad scale of linear television, we offer advertisers massive reach through EyeQ Video, our unified, cross-product digital video ecosystem with unmatched and truly differentiated distribution.
EyeQ Video connects brands to 60M+ monthly full-episode viewers, a highly attractive audience representing 36% incremental reach and with more than 80% of viewing on TV glass.
Broadcast, Cable, Streaming, Social, Creative, Data: No one is better positioned to reach consumers wherever they are.
Our content is delivered across traditional and emerging platforms, wherever viewers are—through television, streaming, studio production, live events, influencer, experiential, and more. And with our unique and differentiated streaming strategy, no one is better positioned for success.
We’ve invested in free, ad-supported, and subscription streaming with Pluto TV and Paramount+, and we will continue to be a major player in linear TV and its progression into advanced advertising. ViacomCBS’ powerful combination of linear and ad-supported streaming will be the solution advertisers’ need over the next few years in order to reach the widest audience possible.
Diversity, equity, and inclusion continue to be top priorities for ViacomCBS and Ad Sales. We have a powerful role to play, as the media industry changes to better reflect the world we live in.